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About

I’m Joel. I scaled my business from £0 to £7m before exiting.

Now I help Founders get out of the day-to-day, reduce their workload, and build a valuable asset they can sell. If you feel you own a job, not a business, I can help.

Are you constantly asking yourself: Which levers do I pull? What should I focus on? And what can I safely ignore to finally achieve the next level of growth without the burnout? That question has been the obsession of my 25-year career.

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I’m not a career consultant; I’m a founder who has been in your seat. Over 15 years, I scaled my business from a start-up to a 7-figure exit. For a full decade, we engineered a model that consistently delivered an average of 25% YOY profitable growth, building a resilient, high-margin asset.

I also know how to thrive in chaos. When the world stalled during COVID, my team and I pivoted. We successfully launched a new brand that hit £1 million in revenue within nine months and generated £2 million in two years, leading to the rapid hiring of 10 people. This is the definition of strategic resilience – and it’s the exact blueprint I now share.
My 20-year foundation is built on high-leverage Sales & Marketing, but my value is in operational strategy across the entire SME model.

I’m action-oriented, having won a £2M contract from a cold call, then single-handedly doubling the account’s profitability over eight years through forensic strategic purchasing and process optimisation. I don’t just sell; I build exponential value.

I don’t share this history for credibility alone – I share it to show you what’s possible. Having recently achieved my own successful exit, my mission is now singular: to serve as your Strategic Coach, Mentor, and Advisor. I am here to transfer the exact growth and resilience models I used so you can become a more effective owner, a more confident leader, and ultimately, build a business that enables a more fulfilled life.

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For more information, get in touch at info@growth-ethos.co.uk